Simple plans, honest limits
Every plan includes hosting, TLS, the visual editor and a checkout that takes cards, PayPal and iDEAL. Yearly billing gives you two months free.
Starter for €1 a month, for your first 3 months. Applied when you subscribe, nothing to type in.
Starter-96%
Your first real storefront, live today.
€29€1/mo
for your first 3 months, then €29/mo
or €290/year
- 100 products
- 500 customers
- 250 orders/month
- 2% of sales, added to your invoice, never taken out of a sale
Pro
For shops with real traffic and a real catalogue.
€79/mo
or €790/year
- 2,500 products
- 10,000 customers
- 2,500 orders/month
- 1% of sales, added to your invoice, never taken out of a sale
Business
High volume, multi-market, API-driven.
€199/mo
or €1,990/year
- 25,000 products
- 100,000 customers
- 25,000 orders/month
- 0.5% of sales, added to your invoice, never taken out of a sale
Scale
Dedicated infrastructure, no platform cut.
€499/mo
or €4,990/year
- Unlimited products
- Unlimited customers
- Unlimited orders/month
- No transaction fee
Every plan, line by line
| Feature | Starter | Pro | Business | Scale |
|---|---|---|---|---|
| Price | ||||
| Monthly | €29/mo | €79/mo | €199/mo | €499/mo |
| Yearly (two months free) | €290/yr | €790/yr | €1,990/yr | €4,990/yr |
| Transaction fee, added to your invoice | 2% | 1% | 0.5% | None |
| What fits | ||||
| Products | 100 | 2,500 | 25,000 | Unlimited |
| Customers | 500 | 10,000 | 100,000 | Unlimited |
| Orders / month | 250 | 2,500 | 25,000 | Unlimited |
| Staff accounts | 1 | 5 | 15 | Unlimited |
| Custom domains | 1 | 3 | 10 | Unlimited |
| File storage | 5 GB | 50 GB | 250 GB | 1,000 GB |
| Past the limit | ||||
| Each extra order | €0.25 | €0.15 | €0.08 | - |
| Each extra product | €0.05 | €0.03 | €0.02 | - |
| Each extra 1,000 customers | €3 | €2 | €1.20 | - |
| Selling | ||||
| Discount codes | ||||
| Abandoned checkout emails | - | |||
| Gift cards | - | |||
| Multi-currency | - | - | ||
| Building the shop | ||||
| Claude for the assistant, designer and editorOr bring your own Anthropic key on any plan, and no limit of ours applies at all. | 1x | 3x | 10x | 30x |
| Theme code editor | ||||
| Run the shop from Claude (MCP connector) | ||||
| Connect an outside app to your shop | - | - | ||
| Remove our badge from your storefront | - | |||
| Hosting and support | ||||
| Priority hosting | - | - | ||
| Host to yourself | - | - | - | Coming soon |
| Support | priority | dedicated | ||
Claude is shown against Starter, so 3x is three times what Starter includes each month, shared across the assistant, the designer and the editor. Going over a limit never takes your shop offline: you are nudged, then billed the per-unit price above, and only adding new things from the dashboard is ever paused.
Questions people actually ask
I already have a shop somewhere else. Can I bring it?
Yes, and you do not have to retype it. Products, customers and orders come across from plain spreadsheet files, exported from anywhere that can export at all, mapped column by column, with a practice run that shows you exactly what would happen before a single thing is written. Products with options arrive as real variants with their size and colour choices intact, and old order numbers keep working. If you are on Magento 2 there is a one-file importer that brings the whole catalogue across in a single pass.
What happens if I go over a limit?
Nothing breaks. At 80% we suggest an upgrade, at 100% we start billing a small per-unit overage, and at 120% we stop you adding new products or customers from the dashboard. Your storefront keeps taking orders the whole time, we will never switch off a live checkout over a quota.
Who holds the money from my sales?
You do, and we never touch it. The shop charges your own Stripe, PayPal or Mollie account, with your own keys, so the money lands with you untouched and you are the merchant of record: payouts, refunds and disputes are yours to control. Our transaction fee is never part of that flow. It adds up as you sell and arrives itemised on your invoice, one line you can read and query, and the rate falls as you grow: 2% on Starter, 1% on Pro, 0.5% on Business, nothing on Scale.
Is the demo shop a throwaway?
No, and that is deliberate. A demo shop runs on the same infrastructure as a paid one, same editor, same catalogue, same theme. Going live flips a flag and asks for your payment keys. Everything you built carries over untouched.
How does the transaction fee actually reach me?
On your invoice, itemised beside the plan. Sell €1,000 in a month on a 2% plan and the money settles into your own account in full as you sell; the next invoice then reads €29 for the plan and €20 for the sales, so €49, rather than a thousand small deductions you never see the total of. Refund an order and its fee is waived in proportion, rounded in your favour; refund all of it and the whole fee goes. Every sale behind the running total is listed in your dashboard before the invoice is drawn up.
What does the checkout look like?
It is a page on your own shop, on your own domain, carrying your own design: contact details, delivery or collection, and card, PayPal or Mollie side by side. Shoppers who are collecting pick a location and are not charged shipping. Nobody is sent to a payment page wearing somebody else's branding halfway through buying from you.
Can I downgrade?
Yes, at the end of your billing period, as long as your current usage fits inside the smaller plan. We will tell you exactly what is over before you confirm rather than letting you break your own shop.
What if I want to leave?
Export your products, customers and orders as CSV at any time.